Economic transitions
I am interested in industrial revolutions as changes in economic structure. New capabilities alter scarcity, shift advantage and eventually force companies, professions and institutions to catch up.
Perspectives from three decades in strategy consulting, on what changes when intelligence becomes abundant, how production systems must adapt, and what judgement must still do.
Latest publicationsMcKinsey · Qvartz · BCG · Oliver Wyman
Jesper Kjerside is a strategy adviser, writer and co-founder of taonta. He has spent approximately three decades working on strategy, transactions and transformation across Europe and North America.
Most recently, he was a Senior Partner at Oliver Wyman, responsible for the Nordic Private Equity and M&A business. Previously, he was a Partner and Managing Director at BCG and a Partner at Qvartz. His earlier career included McKinsey.
Three long-running interests connect the consulting career, the writing and what I am building now.
“For much of my career, analytical capacity was part of the value I brought. Generative AI is changing where that value comes from.”
On professional advantage
I am interested in industrial revolutions as changes in economic structure. New capabilities alter scarcity, shift advantage and eventually force companies, professions and institutions to catch up.
Much of my career has been spent asking whether organisations produce the right outcomes, efficiently and effectively. Due diligence tests the system under pressure. Transformation asks what should replace it.
I have a longstanding interest in sociology and psychology: how individuals think, how groups become more or less intelligent, and what now changes when artificial cognition joins the collective.
I was late to generative AI, then moved quickly. It challenged a professional advantage I had relied on for years. It also removed a constraint I have always felt: I have generated more ideas than available time and teams could economically test. That testing and development capacity is now becoming abundant.
I have worked around software for much of my career. Generative AI changes how software is developed, maintained and operated, but it is still software. The important work is to turn capability, whether delivered through chatbots, coding agents or proprietary tools, into a reliable system.
The articles are different attempts to work through a small set of recurring questions.
“Divergence has become cheap. Discernment has not.”
On creativity and judgement
The economics of expertise, differentiation and value.
Efficiency, efficacy and the redesign of professional work.
Roles, tension, memory and the conditions for better judgement.
Responsibility, legitimacy and decisions with consequence.
“I started by trying to make my teams redundant with chatbots. It worked, at the price of adding more of me.”On the path to taonta
taonta is an AI-native strategy consulting firm founded by Jesper Kjerside and Søren Aggerholm. It combines senior advisory judgement with a proprietary production model for complex commercial and strategic decisions.
launching soonAI economics, collective intelligence, the future of expertise and how senior teams should respond.
Perspective grounded in strategy, transactions and the practical redesign of knowledge work.
For speaking, media, article discussions or professional enquiries.